Google Search Engine Optimization Basics

Wednesday, May 27th, 2009

Google remains a bit of a "black box" when it comes to understanding how it ranks websites. But over the years many people have managed to devise certain principles that will help a page rank high in their SERPS. These principles aren't hard and fast rules, but following ...

SEO Tactic: Revisiting The Same Well

Thursday, February 12th, 2009

One of the simplest SEO techniques anyone can use should be fairly obvious. Pay attention to how people find your website and then give them more of the same. There's no easier way to build additional traffic to a website than to offer related material to what's already ...

Cross-Linking Is Dead As A Doornail

Tuesday, January 13th, 2009

I feel like I can finally put a nail in the coffin of cross-linking websites. Let me be specific, cross-linked, thematically unrelated links appear to push little or no value to other websites. In fact, it's fair to say excessive cross-linking surely hurts in Yahoo and is very ...

Is A Blog Useful For SEO?

Tuesday, December 23rd, 2008

Can a blog be useful for SEO purposes? It can, but blogs are a different animal than static websites, and must be treated as such. A blog is very useful because it provides a website with plenty of related fresh content. Considering many websites don't have content ...

On-Page Optimization

Monday, August 11th, 2008

On-page optimization is an extremely productive past time. Although it's rarely talked about in the kind of awed tones reserves for it's cousing, off-page optimization, people in the know are doing it constantly, and to great effect. Common SEO wisdom tends to ignore on-page optimization, or deal with ...

SEO Basics - A Close Look At Content - Part One

Tuesday, June 3rd, 2008

No matter how you look at it: in the last few years, the commoditization of web content has gone on in full force. Sure, you'll still hear people say "Content is King", and their miserable hearts are in the right place. But in the world we live in: ...

A Lot Of Internet Marketing Is Personal Marketing

Thursday, April 24th, 2008

The web is a great place for automation. When you start a website, you can easily envision how huge of a money making operation it will be. But you still have to get the word out, and try and market your website to everyone on the internet. ...

Return Of The Long Tail Traffic

Monday, April 21st, 2008

The recent Google update that I've mentioned a few times in the last couple weeks is now starting to "firm up", based on what I observe in my logfiles. As I've explained before, I'm not an SEO Scientist, but rather an SEO Chef. I don't study SEO on ...

What To Do During A Google Update

Friday, April 18th, 2008

The current Google update appears to continue on in full swing. I am seeing terms moving around like Mexican jumping beans on meth. Now is not the time to analyze what's happening, or to make wholesale changes about what you think Google might like. Actually, it's never ...

Life With The New Google Index

Monday, April 14th, 2008

Life with the new Google index is not so bad. In fact, I'm beginning to like it, a lot. In fact, I like it so much I almost can't trust my good fortune. If you've spend the last few years building "trust" at your websites, chances are ...