On-page optimization is an extremely productive past time. Although it’s rarely talked about in the kind of awed tones reserves for it’s cousing, off-page optimization, people in the know are doing it constantly, and to great effect. Common SEO wisdom tends to ignore on-page optimization, or deal with in a perfunctory manner, but let’s face facts: on-page optimization is one of the easiest ways to make a web page relevant to a search term, and it’s too often neglected in favor of the politically correct link building that people tend to spend most of their time on.
One thing about a website that an SEO can control is the on page optimization. In a sense, the on page optimization is your first and best chance to get your SEO right. When deciding how to approach your on page optimization, you’ll need to consider just how you plan on achieving your rankings. If you have a list of keywords you’re attempting to rank for, you might decide to pursue a strategy of one page per phrase, or maybe you’ll put more content on one page and try and rank it for multiple phrases.
Continue reading “SEO Basics – Part Four – On Page Optimization” »