Google Adsense Adds Behavioral Targeting

Thursday, March 12th, 2009

Google Adsense has announced they'll be using ads that are targeted on people's online behavior. In the past Adsense ads were geared towards to topic of the page the visitor was at. Now Google will go a bit further and use data they've collected about websites a visitors ...

Google Adsense Ad Selection

Tuesday, February 24th, 2009

This report is anecdotal, but it's based on observation of many of the Google Adsense ads I see running these days. A number of the offers that appear on wide ranging sites seem to be shady. Google is an online marketing company that might be bigger than others, ...

Websites Without Products

Tuesday, January 20th, 2009

More and more complaints are coming in daily about Adsense earnings being down, and it's not really that big of a surprise. The overall economy is hurting, so there's a lot less fat in advertising programs. The only companies that can afford to advertise these days are ones ...

Adsense Ads Are Real Crap

Thursday, January 15th, 2009

Lately I've been reducing the number of Google Adense ads I'm running and replacing them with more direct ads. Why? Because for the first time in as long as I can remember, the quality is really, really dismal when it comes to the ads I'm seeing. Revenues ...

These Are Good Times For Online Advertising

Monday, July 7th, 2008

2008 has been a tough year for a lot of industries and businesses, but one clear winner is the online advertising segment. Online ads have a lot of advantages over traditional offline ones. Online ads are very targeted, can be much cheaper, and are easily tracked. As ...

Google Yahoo Merges Scares Big Advertisers

Sunday, June 15th, 2008

Microsoft gave up their bid for Yahoo and now Yahoo is looking to Google to shore up their search operations. Of course such an alliance might just create a near monopoly in the search marketing arena, so big advertisers are starting to worry about just how high ad rates ...

Google Adsense Falling CPM - The Recession Has Landed

Thursday, April 17th, 2008

It's not hard to notice that getting paid by Google Adsense gets harder each day. As long as you keep on adding fresh new content at a superhuman pace, you might be lucky to earn 25% less than what you did 3 years ago. I know that sounds ...