Adsense earnings for me have remained fairly steady in the last 3 or 4 months. In order to keep the money moving, I’ve had to work a bit harder and smarter then I used to in the past, but overall the efforts have kept me from going down too bad. Google announced results that indicated that overall their revenues are remaining decent. Compared to other advertising arenas, they’re still golden.
Google is innovating again. The company is adding some new features to its’ Adsense program, that might provide a boost for publisher earnings.
# Frequency capping, which prevents users from repeatedly seeing the same ads on your pages.
# Improved attribution, to help advertisers identify the best performing sites in the network based on post-impression activity.
# Improved ads quality, as we’re able to improve ad performance within the Google content network.
For sure the frequency capping will provide a boost. People who don’t click on an ad aren’t more likely to click it because of repetition. Trying a new ad with a fresh approach is always an excellent option.
As to the “improved attrition”, I guess that’s in the eye of the beholder. But basing website compensation on performance never seems like a bad idea to me.
As to improvements in quality, I assume this means that poorly performing ads will be dumped altogether in lieu of ads that perform better.
All in all, these new changes should help push more profits to our websites.
Google and Yahoo used to have a very close relationship when it came to search, and it appears the two companies may be heading back in that direction after the failed Yahoo/MSN merger. The more I’ve thought about it, the more I think the deal will probably be good for the average Adsense publisher.
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