Adsense, Always Makes Life Easier For The Advertisers

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One thing about Google Adsense, they are always trying to make life easier for the advertisers. Hell, in the last six months, they’ve even started a trend towards getting advertisers to spend less money with them. Sure this will hurt their share price something fierce, but it will endear them to advertisers who sell products which don’t convert.

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Focusing On Search Engine Results

It’s easy to focus most of your time on search engine results when you’re attempting to build traffic. The search engines remain the best overall source of traffic, that websites really cannot live without. In the end, the traffic you get from search engines will be extremely important to you. But one thing I’ve noticed as the years have rolled on is that the more you focus on results, the tougher it might be to get them.

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Is Internet Marketing The Best Job Ever?

I’ve been working for many decades now and I can answer definitively that internet marketing is the best job you can have. There are no easier jobs, and few that offer such room for rapid advancement. Now I’m not saying that internet marketing is always easy, or is without its’ unique set of perils, but I am relating that based on some of the things I’ve done in my life in the interest of earning money, this gig ranks very high.

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Major Upheavals Continue In Google

The Google Index has been rocky lately. Normally I try to ignore Google and their fluctuations as much as I can. But I’m only human, and lately I can’t help but notice some major flux. Especially noteworthy is the huge variance between local search and all of the many Google dot something domains out there. A guy in Germany might see a SERP in position 12 and someone in Thailand may see it in position 60.

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Internet Content Is Exploding

The move towards online is getting noticeable for many media companies. I can’t help thinking that a website like Hulu.com is a clear example of how much things have changed. You can now watch entire TV episodes, free, from your PC using you internet connection. In exchange for the free view, major companies pay to embed a logo in the video viewer.

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In SEO, Crawlability Still Trumps Most Other Issues

Webmasters complain about their rankings, whenever they notice unexpected changes. It’s completely understandable from a human nature standpoint. Who the hell wants to lose something they perceive they’ve had to work hard to achieve? So when you sense your rankings slipping, you tend to get emotional. This is not the time to let those emotions gain control of your good sense.

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The Internet Ebb And Flow

There is a definitely ebb and flow to the internet. For lack of a better description, if you pay attention to traffic patterns and the like over time, you almost start to see patterns. It’s not surprising. But one thing we all need to be careful about, is to put too much faith in what we’re observing.

If we start observing “Tuesday is the worst day of the week for me”, we run the risk of making this a reality. Perhaps we slack off subconsciously every Tuesday because we’re sure we can’t avoid the “slump.” This becomes a self fulfilling prophesy in no time.

After you do the internet marketing thing for a few years, you learn not to go to pieces over an event that is probably temporary. This is particularly true when dealing with Google. If your traffic ebbs down, just go with the flow. If you keep working, you’ll fix the problem and succeed in the end.

Remember, flexible people don’t get bent out of shape.

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Website Content Or Propaganda?

Lately I’m noticing just how overwhelming the commercial nature of the web really is. Almost every website you land at is selling something, or is geared specifically towards ad revenue due to search engine visibility. It’s not hard to understand why these are the websites that come up so often in searches. The people who optimize websites because they have a financial reason to, end up taking up most of the first spots in search.

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Downside Of Internet Marketing

There is a ton of upside to internet marketing. You have freedom that you have in very few jobs, and your income is limited only by your imagination. The work is easy. You will never break a sweat doing internet marketing (if you do it right). But, like every job, there are some downsides.

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Increasing Traffic Velocity

Not only do you need traffic to your website, but you also have to keep it coming. This is the dilemma faced by everyone who ever put up a website. When you run a primarily text-based content site, it becomes a constant struggle. You have to keep adding content to your overall archive or you will eventually trend downward in total visits.

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