Problem – You have an old blog in a directory and would like to move it to the domain, replacing your website’s content at the root.

Solution: use mod_alias redirectmatch

Scenario one, you move a blog from /blog/ to the root. Here’s the example code.


RedirectMatch 301 ^/blog/(.*)/(.*)/$ http://www.yourdomain.com/$2/

Keep in mind this all needs to be one line in your .htaccess. This line tells Apache to send all trafficked destined for the /blog/ subdirectory, and instead redirect it to the old file name at the root domain.

Problem: You want to remove the dates in the URLs.

Solution: change your permalinks structure to /%postname/ only, and redirect the old requests to the new URLs using redirectmatch.


RedirectMatch 301 ^/(?!category/)(?!tag/)(.*)/(.*)/$ http://www.yourdomain.com/$2/

This time you’ll exclude any pages that begin with “category” or “tag” and rewrite any requests for your old page names to the root of the domain, without the date fields included.

This is beneficial if you want to dump the date structure, which creates even lengthier URLs than needed.

The advantage to use 301 redirection is that you don’t have to notify anyone or any search engine that your permalink structure has changed. The 301 will be read by visitors and search engines alike, any links built to your pages will be automatically, and permanently, updated the next time your website is crawled and indexed.

It’s official. Doubleclick is no more. The company was acquired by Google and has now been integrated by Google and renamed to the “Google Affiliate Network.” Google has created a new login for all old publishers and advertiser.

Google Affiliate Network offers:

* Industry-leading advertiser and publisher service
* Rigorous network quality standards
* Reliable conversion tracking
* Detailed reporting
* Automated payments to publishers
* Simple link and creative delivery tools
* Flexible commissions
* Access to top brands on the web

As we know, Google generally does on heckuva job when they integrate a new acquisition, and the DoubleClick deal doesn’t appear to be any different. Google has added a number of features to the program, and they seem to be sticking with the word “affiliate” as part of their re-branding campaign.

Truthfully, the offering is similar to when DoubleClick ran it, but I expect many big advertisers to join soon. I also would think Google will be combining more affiliate offers with their Google Referral offerings, or perhaps merge that into the new division. Who knows? Google does, I’m sure.

We’ll undoubtedly hear more from the Big G concerning G.A.N. in the new months. I’m sure it should be somewhat comforting to embattled affiliates to know that Google is getting in the game, rather than trying to shut it down. With Google, it’s almost always better to join them than to fight them.

Now we’re at part five of the SEO Basics series. Let’s take a look at the internal linking structure used for your website. Not everyone will take the time to utilize a cohesive internal linking structure, but it’s generally worth the time to implement. Consider, also, that your internal linking structure is also an important part of your user’s navigation experience with your website, you have to place things in a way that’s bot usable for humans and spiders.

Continue reading “SEO Basics – Part Five – Internal Linking Structure” »

20. May 2008 · Comments Off · Categories: Google Adsense, Uncategorized · Tags:

One phenomena I’ve noticed with Google has seemingly occurred again. When Google does a massive update, you generally hear a lot of squealing in webmaster forums, and you also tend to observe changes in your own logfiles. Google traffic goes from being very “sharp” to very “fuzzy” for lack of a better description.

Continue reading “Sometimes When Google Updates, The Conversions Disappear” »

If you’ve been online attempting to make money for a few years, you might have noticed a phenomena noticed by others. As you continue to “add pages” to your website, you might just hit a point where you keep on adding more pages, but aren’t getting any additional revenue. In fact, I’ve encountered this very situation quite a few times in recent years.

Continue reading “Plowing Ahead Just To Stay Even” »

27. August 2007 · Comments Off · Categories: Uncategorized

Mankind has a number of remarkable tendencies, including the one to forget our own history, even if we lived through it, and to instead assume that things have always been the way they are, and will always stay the way forever. In this article, we plan on looking at a number of technologies and conditions that you might think have always been the way the are, and we tell you just how long they’ve actually been around. It’s not always as long as you might think.

Continue reading “It Hasn’t Been As Long As You Think – 5 Innovations That Are Newer Than You Might Imagine” »

A great source of search engine traffic is overlooked by many. The news is what drives a ton lot of search traffic. You can prove it easily by seeing how much volume there is for Britney Spears. Whenever she does something stupid, you’ll see a big spike in searches for her. Capitalizing on these spikes of traffic can be very rewarding, but you have to develop a certain mindset to succeed.

You have to be quick to get news driven search and you have to be building a comprehensive website. If you update constantly on news-related items, you’re bound to pick up on all kinds of long tail search, and some of it could be spiking rapidly.

Once you have a spike, though, be prepared for it to taper off. It’s just the nature of the game. One day the subject will be hot, and before long it will be played out. That’s how it goes for everyone, so don’t feel bad. If you keep on adding content related to hot news items, your bound to score more and more times.

The more you shoot, the more you score.

12. April 2007 · Comments Off · Categories: Uncategorized

At least you can say that Google seems to be getting more specific about what they won’t allow in their Adsense program. You can add “traffic exchange programs” to the list of forbidden activies

As many of you already know, our program policies strictly prohibit any means of artificially generating ad impressions or clicks, including third-party services such as paid-to-click, paid-to-surf, auto-surf, and click-exchange programs. These programs offer incentives for users to view web pages or click on ads, resulting in activity that is harmful to our advertisers.

We occasionally receive questions from publishers interested in using traffic exchanges to bring traffic to their site. While these services may help advertise your site, we don’t recommend using them, as they may also result in similar invalid activity. We realize that you may have questions about a specific traffic service and whether it could potentially create invalid impressions or clicks. However, please understand that we’re unable to comment on any particular third-party service.

It’s doubtful this should affect too many publishers, but you never know. So if you’re a traffic exchanger, look out for Adsense violations very carefully! It’s probably better to pull the code if you have any question at all.

11. April 2007 · Comments Off · Categories: Uncategorized

To say that Google continues to dominate search would be a bit of an understatement. The company commanded 64% of all search traffic last month, according to HitWise.

Web search leader Google Inc.’s market share inched up to 64 percent of all queries among U.S. Internet searchers in March, gaining further ground against Yahoo Inc. and Microsoft Corp., a survey released on Wednesday by Hitwise found.

The number of search queries on Google rose to 64.1 percent in March, compared with 63.9 percent in February and 58.3 percent a year ago, according to Hitwise, which bases its report on the surfing habits of 10 million U.S. Web users.

A more conservative survey by online measurement firm comScore Networks from February also showed how Google’s U.S. market share grew to 48.1 percent in February from a 47.5 percent share in January. On a global basis, comScore estimates Google held a 65.7 percent share of the Web search market.

Even worse, Yahoo slipped more! The performance from MSN and Yahoo is completely abysmal considering the amount of money they’ve both wasted invested in search over the years.

Can anyone beat Google?

13. August 2006 · Comments Off · Categories: Uncategorized

Have you ever heard that old phrase: “Make hay while the Sun’s still shining”? Well it can be a guide for the internet marketer. When times are good, you need to make hay. Because as sure as you’re sitting there, it will rain one day. And I don’t mean drizzle. I mean it will be a torrential downpour, and if you’re not careful you’ll be floating down the river in a boat with no paddles.

That’s the nature of the beast when it comes to internet marketing. You’ll experience periods of both feasts and famines, so to deny the possibility of existence of one, is to potentially delude yourself to the nature of the industry. When the times are good, they tend to very good, so you put your nuts away like a good and industrious squirrel. Because if the “Dark Times” befall your web marketing empire, you’ll need the resources to survive.

Why can traffic rise or fall? A myriad of reasons, among them the simple fact that people’s tastes change over time. You can also expect search engine algos to really shift from time to time, so you can’t always set your watch by the traffic. If you’re pretty well diversified, you might fare better that most, but a continous and unbroken cycle of upward gaining traffic is reserved for few. Not to worry, if you’re prepared, then expect no harm.

There are certain times when you may tend to have more productive traffic. During these times, you need to really devote yourself to your cause. If you find a time when your traffic dies off a bit, then that’s the time that’s most conducive to you taking a breather. If you stay in tune with the ebbs and flows of search engine marketing, you’ll always do well.