Archive for the ‘SEO Basics’ Category

On-Page Optimization

Monday, August 11th, 2008

On-page optimization is an extremely productive past time. Although it's rarely talked about in the kind of awed tones reserves for it's cousing, off-page optimization, people in the know are doing it constantly, and to great effect. Common SEO wisdom tends to ignore on-page optimization, or deal with ...

SEO Basics - Part Eight - Acquiring Incoming Links

Friday, June 13th, 2008

Here we are at part 8 of the SEO Basics series. In the last few posts I've been talking about the important of incoming links to your SEO strategy. Links have long been considered the "Holy Grail" of high rankings. The big question becomes, then, how can ...

SEO Basics - Part 7 - Outgoing Links

Thursday, June 12th, 2008

Another big area of SEO involves the websites you link to. Sure, it's important which websites link to you, but search engines can also learn a lot about your website due to your outgoing links. You've heard the old saying "You're known by the company you keep"? ...

SEO Basics - Part Six - Incoming Links

Wednesday, June 11th, 2008

In this sixth part of our SEO Basics series, we'll take a look at a topic that's always on the forefront of discussion in the SEO community. If you've even spent three seconds learning about the subject of SEO, you'll realize that some SEOs love incoming links better than ...

SEO Basics - Part Five - Internal Linking Structure

Tuesday, June 10th, 2008

Now we're at part five of the SEO Basics series. Let's take a look at the internal linking structure used for your website. Not everyone will take the time to utilize a cohesive internal linking structure, but it's generally worth the time to implement. Consider, also, that ...

SEO Basics - Part Four - On Page Optimization

Monday, June 9th, 2008

One thing about a website that an SEO can control is the on page optimization. In a sense, the on page optimization is your first and best chance to get your SEO right. When deciding how to approach your on page optimization, you'll need to consider just how ...

SEO Basics - Part Three - Content Strategies

Thursday, June 5th, 2008

In the first two parts of this series we've been looking into web content, and that won't change today as we examine some different strategies you can apply for your content publishing. The content you deploy on your website will be critical to your success or ultimate failure as ...

SEO Basics - Part Two - Creating Content

Wednesday, June 4th, 2008

Creating content is your task if you decide to become a web publisher. You'll need to constantly produce up to the minute accurate content that will be attractive to today's modern web surfer. The task is both complex and simple, paradoxically. It doesn't take genius to create ...

SEO Basics - A Close Look At Content - Part One

Tuesday, June 3rd, 2008

No matter how you look at it: in the last few years, the commoditization of web content has gone on in full force. Sure, you'll still hear people say "Content is King", and their miserable hearts are in the right place. But in the world we live in: ...