For the most part Yahoo Search sort of sucks. But I will say I enjoy the “Search Assist” feature they provide. Yahoo allows you to drill down on search terms and they offer suggestions to help you make your search more precise. This is exactly where you can do a bit of SEO.

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…and you find out about this “hot new” linking opportunity, and you decide to tell them about it. What happens next? Chances are, some of your audience ends up abusing the advice in a manner you hadn’t foreseen, and sour tastes get left in everyone’s mouth. That’s exactly what happened recently as several websites went public with sources for “secret link building” sauce.

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I have been reading about SEO for many years now, and I have to say the conversation has finally become mind-numbing. I understand why. It’s very difficult for people to actually talk about SEO in terms of “what works” when they make their living from websites with tons of competitors. If you actually knew the “Secret to SEO”, and you then published it to a forum or blog full of strange readers, your secret would diminish in value overnight.

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I’ve been producing commercial-oriented content on the internet since 2003. Before that, I was also involved with the internet business in a professional capacity, and never got into doing much internet work “just for fun.” My content has always been commercial in nature, so I’ve been aware of the fact that the way I promote my websites is different that people with strictly hobby websites.

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If you spend much time researching the subject of SEO online, you’ll run into the term “authoritative” or “authority” many times, with generally only a partial explanation. The term is powerful. It makes you want to have an “authoritative” page on a subject, or to be the “authority site” in your category. So what exactly are the characteristics of authoritative web pages?

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Love or hate Google, it’s hard to argue with the kind of consistent job they’ve done indexing the internet. Little by little and step by step they’ve become instrumental in the daily data querying routines of billions of people. And one way where they have really stayed ahead of the competition in the last six months is how quickly they are getting new content into their index.

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There are two basic ways you can spend your time promoting your website. You can either produce content for your own website, or you can attempt to garner incoming links by building content that is hosted on other’s websites. You can do both, of course, but there are only so many hours in the day. Which one of these methods is best?

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If you want to make money online, you need to understand that the “keyword category” of your website will be one of the strongest determining factors you’ll run into. There’s no way around it. Some categories will have tons of traffic, but you won’t be able to monetize it worth a damn. Other categories will have very little traffic, but will pay a ton. You have to find keyword categories that offer a sufficient amount of traffic and a generous CPM. If you do that, you just discovered the Holy Grail of earning money online.

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Here’s a strange thing that I’ve noticed for a period of time now. I see certain websites that seem to get traffic “within a range”, and this range doesn’t vary much. It’s almost as if the website has certain potential and it has a hard time breaking through that range and getting to the next one. Now I’m not trying to enter into any conspiracy theories here, so I wonder what would cause this type of range.

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Is marketing through SEO effective? I would definitely say it is. In a sense, it’s risky to rely on SEO marketing solely for all of your traffic generation needs. I’m sure you’re familiar with the old yarn about “putting all your eggs in one basket.” But SEO marketing is a basket you just can’t afford to skip. SEO marketings is both cost effective and an efficient use of time.

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