Archive for the ‘Search Engines’ Category

Google Search Engine Optimization Basics

Wednesday, May 27th, 2009

Google remains a bit of a "black box" when it comes to understanding how it ranks websites. But over the years many people have managed to devise certain principles that will help a page rank high in their SERPS. These principles aren't hard and fast rules, but following ...

Google Results - All Or Nothing

Wednesday, April 15th, 2009

Google has a remarkable aspect to its algo these days. That's the phenomena where a website either ranks for terms or it doesn't. And we're not talking about hardcore competitive terms, either. For lack of a better term, it looks like "Trustrank" comes into play when a ...

SEO 2009 - Less Is More

Saturday, February 21st, 2009

After experimenting with several SEO techniques in 2009, I'm definitely feeling that "less is more" when it comes to what techniques to use. In the past, fairly heavy handed SEO used to do a great job to land rankings, but Google has developed a more subtle algo as the ...

This Site May Harm Your Computer

Saturday, January 31st, 2009

Do a search in Google. Notice anything strange? I did for my results. Next to every single result is the ominous message "This site may harm your computer." This is happening on every page for every result. Even the word "Help" turns up the ...

Cross-Linking Is Dead As A Doornail

Tuesday, January 13th, 2009

I feel like I can finally put a nail in the coffin of cross-linking websites. Let me be specific, cross-linked, thematically unrelated links appear to push little or no value to other websites. In fact, it's fair to say excessive cross-linking surely hurts in Yahoo and is very ...

Bounce Rates Don’t Matter In Google Algo

Wednesday, December 24th, 2008

Bounce rates are being discussed regularly by SEOs Apparently SEOs have been having very heated discussions about the concept of "bounce rates" on SEO. Myself, I figured a high bounce rate is meaningless. Consider blogs. Most of the traffic to a blog arrives from a search engine and ...

Is A Blog Useful For SEO?

Tuesday, December 23rd, 2008

Can a blog be useful for SEO purposes? It can, but blogs are a different animal than static websites, and must be treated as such. A blog is very useful because it provides a website with plenty of related fresh content. Considering many websites don't have content ...

Google Backlink Update

Monday, December 22nd, 2008

It looks like Google has updated backlinks again in the last few days. They seem to running on a pretty tight schedule as far as backlink updates go. At least in the search engine. Google Webmaster Tools (GWT) also shows a backlink update, but this one was ...

Google 2009 - Keeping Us Logged Into The Internet

Thursday, December 18th, 2008

To me it appears Google has increased their strategy of getting users to log into the "internet" and stay logged in. OpenID and OpenSocial as well as Google Friend Connect are all steps in this direction. I'm okay with idea, too, as long as the "anoymous" internet doesn't ...

Google SearchWiki

Tuesday, December 16th, 2008

Google has been running the SearchWiki experiment for a few weeks now, and I haven't been using it. There's something about the idea of voting SERPs up and down that is quite sitting right with me. I also don't see the purpose of commenting on SERPs. I'm sure ...