I’ve been working for many decades now and I can answer definitively that internet marketing is the best job you can have. There are no easier jobs, and few that offer such room for rapid advancement. Now I’m not saying that internet marketing is always easy, or is without its’ unique set of perils, but I am relating that based on some of the things I’ve done in my life in the interest of earning money, this gig ranks very high.
Category Archives: Internet Marketing
Internet Content Is Exploding
The move towards online is getting noticeable for many media companies. I can’t help thinking that a website like Hulu.com is a clear example of how much things have changed. You can now watch entire TV episodes, free, from your PC using you internet connection. In exchange for the free view, major companies pay to embed a logo in the video viewer.
The Internet Ebb And Flow
There is a definitely ebb and flow to the internet. For lack of a better description, if you pay attention to traffic patterns and the like over time, you almost start to see patterns. It’s not surprising. But one thing we all need to be careful about, is to put too much faith in what we’re observing.
If we start observing “Tuesday is the worst day of the week for me”, we run the risk of making this a reality. Perhaps we slack off subconsciously every Tuesday because we’re sure we can’t avoid the “slump.” This becomes a self fulfilling prophesy in no time.
After you do the internet marketing thing for a few years, you learn not to go to pieces over an event that is probably temporary. This is particularly true when dealing with Google. If your traffic ebbs down, just go with the flow. If you keep working, you’ll fix the problem and succeed in the end.
Remember, flexible people don’t get bent out of shape. 
Website Content Or Propaganda?
Lately I’m noticing just how overwhelming the commercial nature of the web really is. Almost every website you land at is selling something, or is geared specifically towards ad revenue due to search engine visibility. It’s not hard to understand why these are the websites that come up so often in searches. The people who optimize websites because they have a financial reason to, end up taking up most of the first spots in search.
Downside Of Internet Marketing
There is a ton of upside to internet marketing. You have freedom that you have in very few jobs, and your income is limited only by your imagination. The work is easy. You will never break a sweat doing internet marketing (if you do it right). But, like every job, there are some downsides.
Increasing Traffic Velocity
Not only do you need traffic to your website, but you also have to keep it coming. This is the dilemma faced by everyone who ever put up a website. When you run a primarily text-based content site, it becomes a constant struggle. You have to keep adding content to your overall archive or you will eventually trend downward in total visits.
Search Engine Traffic – Easy Come and Easy Go
Search engine traffic can be here today and gone tomorrow, so it never pays to be too attached to it. And even if your rankings don’t drop, certain keywords just don’t generate the same volume over time. People lose interest, and move on.
Simple Tips To Increase Website Metrics
I’ll assume you’re using Google Analytics, and are familiar with many of their basic terms. If not, it might be time to check out the solution, since it is both free and robust. With most of the Google metrics, you are looking for an increase. Simply, the easiest ways to make more money for a website are to increase the number of visitors to the website (new and repeating), and extend the amount of time people spend, as well as the site resources they consume.
Ways To Increase Page Views
Increasing page views on your website should increase your revenue. For that reason alone, it’s a good idea to work on methods of improving your page views constantly. Since a visitor is already at your website, if you can convince her to click on more pages, you are improving your revenue stream.
The Editorial X-Factor
When you think of most content websites, you realize they are, in essence, a collection of articles. At the very core, a content website has amassed a series of articles, generally written at different time intervals, which revolve around a certain keyword concept. In this sense, websites are no different than magazines.