Google Adsense can be annoying if you’re a publisher at times. One of the most consistently frustrating things is when you do your job and “get more traffic”, but the new traffic is monetized at a lower rate than you expected. In essence, you get paid less for more traffic and you can’t help wondering what happened to the money.
Category Archives: Context Sensitive Advertising
Google To Run Ads On YouTube Videos
Well, it was just a matter of time. Someone has to pay for all that bandwidth that is consumed daily as millions of people watch YouTube videos. Well, now Google claims they have a new video format that will help monetize YouTube and that advertisers and users will love.
Google Performance Placement Reports And Search Query Reports
Google is always adding new features to its’ ubiquitous advertising program. You get the idea: the more reports and controls you have, the more successful your campaign should be. Well, two such tools have been added recently..
The State Of Google Adsense
I haven’t posted too much about Adsense lately, because I’ve been more or less trying to wean myself from a daily stats-checking addiction. When I did log in recently, I must say that the trends I saw were decent. For a long while, it appeared that the only trend was down with Adsense, but after the changes they’ve made have been integrated, it looks like an upswing is in order.
Ebay Pulls All US Ads From Google Adwords
More changes for Google Adwords. The famous “Looking for “deadly illnesses?” Find the “deadly illnesses at Ebay” ads are coming to an end. Ebay is mad at Google and isn’t going to pay for any more Adwords. It will be interesting to see how this move affects earnings.
Technology trade publication Computerworld, which originally reported the move, cited a source as saying it was in response to Google’s decision to hold a party starting at the same time as an eBay conference for merchants who sell on its site.
The Google event, called the Checkout Freedom Party, is part of an effort to lobby eBay to accept its online payment system, known as Checkout, which competes with eBay’s PayPal.
Durzy acknowledged that eBay was disappointed about the Google event. “We don’t view that kind of activity as an appropriate activity for one partner to do to another.”
A clear explanation indeed. It became a personal matter between the companies. I’m sure this is a sign of ever greater tensions between these two online giants in the future.
Resource: Reuters
How Competitive Are Google Adsense Ads?
Google has been making a great number of changes to their Adsense programs in recent months, and personally, I’m beginning to wonder if they’re heading in the right direction. It seems that Google is attempting to be too cute about their ads, while many other companies understand they’re selling advertising.
Google Does Not Want You To Encourage People To Click On Adsense Ads
Google says you better not encourage people to click on ads. I’m sure almost all webmasters are aware that this has been their policy for quite some time, but they’re clarifying a bit in this post. Basically, you can encourage people to try out Google Referral products, but you may never directly or indirectly encourage anyone to click on an Adsense Ad.
As many of you know, our program policies prohibit any means of encouraging users to click on Google ads or bringing excessive attention to ad units. For example, sites may not contain phrases such as “click the ads,” “support our sponsors,” “visit these recommended links,” or other similar language that could apply to the Google ads on your site. In addition, publishers are not permitted to label the Google ads with text other than “sponsored links” or “advertisements.”
In light of this policy, you may be wondering if you’re allowed to recommend your referral products to your users. As explained in Dan’s post from February, unlike with AdSense for content ads, you can endorse your referral products by calling attention to the button or text link. If you believe in the quality of the product that you’re referring, feel free to let your users know.
The policies seem reasonable to me. What’s your opinion?
A Major Weakness Of Context Sensitive Advertising
I’ve been involved with Google Adsense since 2003 and there are a few weaknesses in the program that I don’t care for. In one sense, there’s an overemphasis on the traffic needing to convert in order for the publisher to make good money. It’s a great concept. Of course, in a perfect world, the traffic should convert, but this world we live in is as flawed as it is diverse. So why do we have to get paid less if the advertiser doesn’t sell something?
Why Google Adwords Makes Sense For Most Websites
Google Adwords won’t work for every single website, but most websites that sell a product of service can benefit from the program. For the first few years Adwords was around, they system wasn’t that flexible. But as time rolled on, Google has ended up implementing lots of controls that make it possible for most people to earn a profit.
New Design For Default Google Adsense Ads
It’s time for some Spring cleaning as far as Google is concerned, and they’ve redesigned the standard Adsense ads.
As you can see, the look is a bit cleaner. There is also a greater emphasis on Google branding.
You may have noticed that some of your ad units have started to look a little different lately — we’re happy to announce that, just in time for spring, we’ve given our standard ad units a fresh makeover. After extensive testing and research, we’ve found that the new formats are not only visually appealing to users, but they also perform even better for publishers and advertisers. We’re in the process of rolling out this change to all ad units, and you should see that your ad units are automatically updated over the next few days. But, before you rush to make sure all of your ad units still match your site, please be assured that the fonts and colors of your ads won’t be changed.
It looks like the experiments with Adsense ads continues.
What do you think of the new format?