Archive for the ‘Context Sensitive Advertising’ Category

Google Adsense Report Not Sorting

Monday, December 17th, 2007

File this away as no big deal but kind of annoying. When you log into Google Adsense and look at your earnings, they are no longer sorted in descending order with the highest earning website at top. Now, of course this doesn't really affect anything, but after seeing ...

Getting Rid Of Smart Pricing

Friday, December 7th, 2007

Being Smart Priced is no fun. Google introduced the concept of Smart Pricing to ensure that people buying advertising via Google Adsense wouldn't get screwed. But a publisher feeling the pinch of the lower payment result from Smart Pricing, it will feel very much like he's being screwed! ...

Google Adsense: Less Clicks, Same CPM

Tuesday, December 4th, 2007

Google made some changes to their Adsense program concerning how clicks are counted. In the past, anytime anyone clicked in the background area of an ad, they would be automatically transported to the advertiser's websites and the advertiser would be charged. This is no longer the case. ...

Using All The Tools In The Google Adsense Toolkit

Wednesday, November 7th, 2007

Google has been rolling out new advertising options frequently, and it's our job as intrepid webmasters to keep up with the advances. I've been experimenting with Google for Mobile, Google Referrals 2.0, and even Video Units, to see where they fit in my online offerings. So far I ...

Keyword Selection Affects CPM

Friday, November 2nd, 2007

People are always comparing their old Google Adsense numbers with new ones. If the CPM is down, they're likely to complain. But you have to take a few factors into account before you automatically assume you're a victim of a conspiracy theory. Adsense is only as good ...

Judge Allows Google Keyword Lawsuit To Proceed

Thursday, November 1st, 2007

The fact that Google allows trademarked keywords to be sold to entities other than the trademark holder has long been a source of contention for certain companies. Now a judge has ruled that a lawsuit by American Airlines over this issue can proceed. The search company had hoped ...

Change Your Adsense Code From Your Adsense Account

Tuesday, October 23rd, 2007

Here's a feature that should be very useful to many. In the very near future you'll be able to change your Google Adsense code from within your account, rather than having to make changes on your website. This new ad management feature means that your ad unit settings (such ...

Adsense Implementations That Work

Wednesday, October 17th, 2007

I've been messing around with Google Adsense since the beginning of the program. In that time I've found that some things work better than ever. In fact, I've come up with some principles that almost always seem to do very well. Let's take a look at what ...

Google Adsense Running Slow

Thursday, September 27th, 2007

Let me rephrase this sentence as accurately as I can: the Google Adsense interface is running slower than molasses in January. And it has been for at least several weeks. In a sense, it's no big deal when you're just checking stats, but when you're actually working on ...

Experience With Google Referrals 2.0

Tuesday, September 25th, 2007

So far I am not rich from running Google Referrals 2.0. Of course I didn't devote any top grade real estate to the program, so I can't complain too much. I did finally get one conversion after running the ads for about a week, but it wasn't a ...