Archive for the ‘Context Sensitive Advertising’ Category

Google Adsense Falling CPM - The Recession Has Landed

Thursday, April 17th, 2008

It's not hard to notice that getting paid by Google Adsense gets harder each day. As long as you keep on adding fresh new content at a superhuman pace, you might be lucky to earn 25% less than what you did 3 years ago. I know that sounds ...

Adsense, Always Makes Life Easier For The Advertisers

Monday, March 31st, 2008

One thing about Google Adsense, they are always trying to make life easier for the advertisers. Hell, in the last six months, they've even started a trend towards getting advertisers to spend less money with them. Sure this will hurt their share price something fierce, but it will ...

Less People Are Clicking On Google Adsense

Thursday, February 28th, 2008

I think most of us Google Adsense publishers have known this for awhile, but numbers emanating from Google indicate that less people are clicking on Google Adsense ads. The phenomena is having a depressive impact on Google stock, because so much of the company's revenues are derived from ad ...

Google Adsense Earnings Down As Social Networking Monetization Proves Difficult

Friday, February 1st, 2008

Google had lower than expected earnings, and a big part of the reason is because they had a difficult time monetizing the social networking space, and guaranteed payments they are making to Fox for MySpace is causing a greater than expected loss. Sergey Brin says not to worry, the ...

Now Is Not The Time To Be Content About Ad Revenue

Thursday, January 3rd, 2008

I actually saw a thread on an un-named forum that was concerned with Google Adsense revenue. The person who started the thread was hoping to ascertain CPM trends for the year 2008. This was at noon on January 2nd. I about lost it! Man, there are ...

Google Adsense Changes Dizzying In 2007

Wednesday, January 2nd, 2008

The only thing that remained constant with Google Adsense in 2007 was change. Google, despite the incredible success they've had with the Adsense program, had no fear when it came to introducing and testing new features. Hardly anything is the same any more, even how advertisers are charged ...

Google Adsense Report Not Sorting

Monday, December 17th, 2007

File this away as no big deal but kind of annoying. When you log into Google Adsense and look at your earnings, they are no longer sorted in descending order with the highest earning website at top. Now, of course this doesn't really affect anything, but after seeing ...

Getting Rid Of Smart Pricing

Friday, December 7th, 2007

Being Smart Priced is no fun. Google introduced the concept of Smart Pricing to ensure that people buying advertising via Google Adsense wouldn't get screwed. But a publisher feeling the pinch of the lower payment result from Smart Pricing, it will feel very much like he's being screwed! ...

Google Adsense: Less Clicks, Same CPM

Tuesday, December 4th, 2007

Google made some changes to their Adsense program concerning how clicks are counted. In the past, anytime anyone clicked in the background area of an ad, they would be automatically transported to the advertiser's websites and the advertiser would be charged. This is no longer the case. ...

Using All The Tools In The Google Adsense Toolkit

Wednesday, November 7th, 2007

Google has been rolling out new advertising options frequently, and it's our job as intrepid webmasters to keep up with the advances. I've been experimenting with Google for Mobile, Google Referrals 2.0, and even Video Units, to see where they fit in my online offerings. So far I ...