Is A Blog Useful For SEO?
December 23, 2008 – 12:17 pmCan a blog be useful for SEO purposes?
It can, but blogs are a different animal than static websites, and must be treated as such. A blog is very useful because it provides a website with plenty of related fresh content. Considering many websites don’t have content that changes very often, a blog can be a way of commenting on related news and getting more search engine traffic.
Running a blog is hard work
But one thing about blogs is they take a lot of work to maintain. To establish any sort of quality on your blog requires making well written and cohesive posts on popular topics. If you have the time to update 3-5 times a week, than adding a blog to a website can be a fantastic way to build timely long-tail traffic.
If you enjoy writing, then a blog is something you can easily maintain. You might even have fun updating. When you blog, you “ping” the major blog search services, and they tend to take your content right away. Generally the main search engine indexes will also pull your content in almost immediately. Blogging is a way of telling Google that your website updates a lot, and is “in the know” on your subject.
If you have the time and the inclination, adding a blog to a website that doesn’t update much is a great idea. It will help you stay in touch with customers. It can help improve your website’s credibility. Updating often will give search engines the evidence they need to keep on visiting your website and sending in new prospects.
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One Response to “Is A Blog Useful For SEO?”
Well Darren i do agree a lot with your comments however i use blogging in a variety of ways. For example one of the blogs i maintain holds a community of people together through shared experience and stories and it provides an outlet for those contributing and a source of info for those brand new to the subject matter.
Another blog provides kind of static info which has related content to the main site and does actually boost rankings but it also provides links that will never die because of the nature of how i incorporate them.
I think the point i am trying to make is that blogging gives you easily structured content management and some inbuilt SEO features and plugins (WP) that makes life that little bit easier.
Hard work, definitely yes, but that slight con is far outweighed by the SERP benefits and sometimes immediate response and conversions you can get from your efforts.
By Dean on Jan 22, 2009