PageRank updated this weekend, according to multiple sources. Frankly, I won’t even bother confirming. All told I have 51 websites that make money. They range from small websites that earn only a few hundred dollars a year, to several large websites that make much, much more. When I add up all the revenues, I’m making enough to pay my business expenses and draw a paycheck.

For me, revenue is the main metric that matters. I understand why others would focus on a green bar, but for my business model, it makes no sense. I can’t pay the rent with green fairy dust. I can’t pay any bills with it. In fact, everyone I deal with wants green, but it’s cold hard cash they crave. Others make their money because of the PageRank of their websites, so obviously their opinions are skewed towards thinking PageRank is of utmost importance.

A few years ago I realized that PageRank wasn’t something I could control. I am not responsible for it, I can’t adjust it, so I don’t spend my time thinking about it. If I lose some or gain some, I’ll never know, because I’m more concerned with the daily rankings updates that Google does. You notice then when you produce fresh content around the clock. If you make pages every day for Google, you’ll realize there aren’t that many significant updates occurring that really affect your websites.

I’ve seen Google constantly and artificially manipulate PageRank values for years now. I have web pages with hundreds of thousands of “earned links” that sport PageRank 1 or 2. I can find freshly created Blogspots with PR 4s. I would still much rather have the lower PR page that makes me money than the inflated one that doesn’t.

Hopefully everyone out there is happy with the amount of PageRank they got. Because, frankly, there isn’t much that can be done about if they’re not.