Are Your Google Adsense Earnings Up?

by Darren McLaughlin

Google is innovating again. The company is adding some new features to its’ Adsense program, that might provide a boost for publisher earnings.

# Frequency capping, which prevents users from repeatedly seeing the same ads on your pages.
# Improved attribution, to help advertisers identify the best performing sites in the network based on post-impression activity.
# Improved ads quality, as we’re able to improve ad performance within the Google content network.

For sure the frequency capping will provide a boost. People who don’t click on an ad aren’t more likely to click it because of repetition. Trying a new ad with a fresh approach is always an excellent option.

As to the “improved attrition”, I guess that’s in the eye of the beholder. But basing website compensation on performance never seems like a bad idea to me.

As to improvements in quality, I assume this means that poorly performing ads will be dumped altogether in lieu of ads that perform better.

All in all, these new changes should help push more profits to our websites.

Tags: Adsense