SEO Basics - Part Three - Content Strategies

by Darren McLaughlin

In the first two parts of this series we’ve been looking into web content, and that won’t change today as we examine some different strategies you can apply for your content publishing. The content you deploy on your website will be critical to your success or ultimate failure as a web publisher. You’ll need to overcome some challenges and set precise goals with your content in order to ensure it serves your overall purpose.

Content strategies require careful planning and are extremely important for overall success

The first thing you’ll need to decide is if your articles will be authoritative or non-authoritative. If you plan on being authoritative, or at least more authoritative than others in your sector, you’ll need to earmark more money or time to your content production. You’ll need to do a lot of research on your articles, and this will take much more time than creating traffic through “drive by” blog posts which aim at skimming traffic off the curdled milk of Google current events traffic. Either way works, but you’ll need to know just what type of content, and hence website, you’re attempting to market.

Depending on how in-depth your plan on your website content being, you’ll need to decide on either short form or long form posting of your articles.

This will require you to carefully consider the following factors:

1. Your overall strategy for content creation
2. Your overall budget of time and money for content creation
3. Your incoming link strategy
4. Site structure
5. Design issues and limitations
6. User generated content policies

There’s no possible chance that modern webmasters can ignore profitability when considering content creation. That is the whole game now. Your content strategy has to at least guess at ROI, meaning you’ll have to seriously consider your costs (including time) and how likely you are to succeed in your niche.

Continued from SEO Basics - Part Two - Creating Content

Tags: Content Strategies