Archive for April, 2008

The Website Creed: Adapt And Innovate

Friday, April 25th, 2008

The longer you sit around the internet, watching what goes on, the more you realize just how flexible you have to be to remain in the job. If you get bent out of shape by changes, you'll end up burning out quickly. There's no need to get emotional ...

A Lot Of Internet Marketing Is Personal Marketing

Thursday, April 24th, 2008

The web is a great place for automation. When you start a website, you can easily envision how huge of a money making operation it will be. But you still have to get the word out, and try and market your website to everyone on the internet. ...

Social Bookmark Links Are Overrated

Wednesday, April 23rd, 2008

I understand why people do social networking, and it's easy to see how making the "front page" of a well trafficked social network would help a website. But the philosophy of "tagging" or submitting all of your own work to social websites is one I don't agree with. ...

Making A Website Profitable

Tuesday, April 22nd, 2008

Making a website turn profitable is not as hard as you think. It primarily requires making the decision that your website is worthy of earning money, and a monetization plan that you can implement. All websites can earn cash, regardless of what subject they're about, but certainly fields ...

Return Of The Long Tail Traffic

Monday, April 21st, 2008

The recent Google update that I've mentioned a few times in the last couple weeks is now starting to "firm up", based on what I observe in my logfiles. As I've explained before, I'm not an SEO Scientist, but rather an SEO Chef. I don't study SEO on ...

What To Do During A Google Update

Friday, April 18th, 2008

The current Google update appears to continue on in full swing. I am seeing terms moving around like Mexican jumping beans on meth. Now is not the time to analyze what's happening, or to make wholesale changes about what you think Google might like. Actually, it's never ...

Google Adsense Falling CPM - The Recession Has Landed

Thursday, April 17th, 2008

It's not hard to notice that getting paid by Google Adsense gets harder each day. As long as you keep on adding fresh new content at a superhuman pace, you might be lucky to earn 25% less than what you did 3 years ago. I know that sounds ...

Outsourcing SEO Service

Wednesday, April 16th, 2008

Lately I've been attempting to delegate more of my internet marketing and SEO responsibilities, and one obvious area is with "SEO Services". Now, the idea is great in theory, but like anything else, is going to require plenty of due diligence when it comes to finding providers who can ...

One Problem With The Long Sales Page

Wednesday, April 16th, 2008

I've always been fascinated by the "long sales page" that so many internet marketers use. Personally, I cringe whenever I land on one of them. They're almost always the same: long unbroken text, testimonial after testimonial, pushy sales copy, and all the rest. To me, such a ...

Successful Internet Marketing Requires Delegation

Tuesday, April 15th, 2008

I have always been one of the people who thinks "if you want a job done right, you do it yourself." And, up to a point, this is true. But as I continue on doing internet marketing, and I build and manage more websites, the responsibility becomes greater. ...