Less People Are Clicking On Google Adsense

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I think most of us Google Adsense publishers have known this for awhile, but numbers emanating from Google indicate that less people are clicking on Google Adsense ads. The phenomena is having a depressive impact on Google stock, because so much of the company’s revenues are derived from ad revenues.

For the first time in the company’s short history, numbers from comScore are not that great.

Google suffered from a net decrease in clicks from last January to this one. The clicks went to 532 million from 533 million in January 2007. This is the first ever year over year decline for Adsense, showing genuine weakness.

For me it’s not hard to see what could be happening. “Banner blindness” has always been a major concern. The Adsense program innovates, but isn’t that innovative, and the ads are ubiquitous, displaying on nearly every site on the internet. In a sense, a reduction in interest is inevitable.

For a small publisher, the answer is simple. Just increase your traffic. Even if you get less clicks on more traffic, you’ll still end up with more clicks overall. There is no way to sit back these days and not try and develop more revenue and traffic streams. As the Adsense continues to shrink, web operators will be forced to hustle faster than ever, either getting new visitors to their website, or changing monetization schemes altogether.

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