Google Is Fighting With European Regulators Over Privacy Issues
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When you think about internet privacy issues, you realize that they are hardly solved, at all. More people use the internet every day for various and sundry uses, and many of them are unaware of how their personal information is used. The latest controversy finds Google in the center of a debate over privacy issues because of their deal to takeover DoubleClick.
Fleischer, asked about the deal rationale, said Google wanted to get into banner advertising. He said his firm did not build dossiers on individuals through searches, instead using the words of each search to decide what ads to display with it.
Contractual limits would prevent Google from using DoubleClick information from individuals, he said.
Stavros Lambrinidis of Greece, who chaired the meeting, asked whether Google turned information over to government authorities.
The DoubleClick deal has been at the center of much attention both in the United States and Europe, because of the impact it will have on web advertisers and surfers. DoubleClick has a complementary product line which will augment Google offerings.
This issue is far from resolved.
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