Using Yahoo For Keyword Research

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For the most part Yahoo Search sort of sucks. But I will say I enjoy the “Search Assist” feature they provide. Yahoo allows you to drill down on search terms and they offer suggestions to help you make your search more precise. This is exactly where you can do a bit of SEO.

Enter your main search term in the Yahoo search box and click “Web Search”. You will be presented with additional choices underneath the Search Box. You will see a few main concepts, listed with “Also Try”. Click on “more”, located to the right. This will extend your view with a new box that says “Explore topics”.

Now you have all of the topics that Yahoo thinks are related to the main concept. This is a gold mine of information. You can easily use these words to add ancillary concepts to your on-page optimization and your title tag. You can get an exact cue on what a major search engine thinks a keyword is about.

At the very least I suggest studying these related concepts, and better yet, extending the main keywords your website ranks for by making more pages that get into these additional concepts. Thematically and conceptually, mixing some of these keyword ingredients into your current SEO recipe should help quite a bit.

All in all not a bad tool, considering it’s free.

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