On-Page Factors Still Important For Google SEO
January 3, 2008 – 6:31 amIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
The basic fundamentals of good SEO still pay off in Google. Google loves easy to identify pages that have clear on-page factors indicating what the topic is about. If you construct your pages with some care, you’ll be surprised how easy it is to rank. Of course you’ll still need some decent linkage and some basic domain “trust”, but assuming you have those, it is amazing how far you can go with clear copy and internal linking.
On-Page relevancy should be important to any search engine
In the old days of search engines, dinosaurs like “Infoseek” would rank pages almost exclusively based upon on-page factors. But when Google hit the scene, they took into account more off-page factors than ever before. The examined backlinks and the linking structure of the whole web to decide what website was most “popular” with people, and therefore most likely to be “good.” On-page factors still mattered, but took a backseat to links.
Now we’re seeing a combination of a number of factors that make up your rank in Google. You have basic “domain issues” of quality. You have link analysis. And you have the internal structure of the website, frequency of updates, and the on-page factors all working in concert to assure your website of top rankings.
Building an SEO campaign for 2008 for a term would look something like this:
1) Build a “perfect page” of on-page elements including links to authoritative resources
2) Have a “trusted domain” with off page factors linking to high quality about that subject
3) Acquire several incoming links to the targeted page with corresponding theme and anchor text
This probably isn’t that different from how “white hat” SEOs have been it for years. Make it clear what your page is about and make sure it gets plenty of love from spiders. Eventually Google will figure out you’re number one. That is their job, after all! 
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