Getting Rid Of Smart Pricing

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Being Smart Priced is no fun. Google introduced the concept of Smart Pricing to ensure that people buying advertising via Google Adsense wouldn’t get screwed. But a publisher feeling the pinch of the lower payment result from Smart Pricing, it will feel very much like he’s being screwed! The advertisers pays less and the publisher loses money. So this is one state of affairs that you don’t want to leave lingering about.

Google Smart Pricing is a content and/or conversion issue

According to Google, Smart Pricing is because of content.

4. Remember the old chestnut: “Content is King”

The best way to ensure you benefit from AdSense is to create compelling content for interested users. This also means driving targeted traffic to your site — advertisers don’t gain as much ROI when paying for generic clicks as they do for quality clicks that come from interest in your content. Good content usually equals a good experience for user plus advertiser, which can be much more valuable than CTR.

This small bit of explanation would also seem to indicate that there are certain kinds of “low content” that would automatically be “Smart Priced” for the good of the advertiser. This means when you run into a case of being Smart Priced, you have to assume that the issue is one of:

1) Content quality low
2) Conversions to sales for advertisers weak

The main thing for you to determine is what your problem is, and can it be fixed? If the website you run isn’t well suited for Adsense, then find another program. There are more ways these days than ever to monetize a website and some work better than others.

If you have a decent website, then consider why users wouldn’t be converting? It could be that your ads are too “well-blended” and some of the click are inadvertent. If this is the case, do what you can to make your navigation cleaner. If it results in less clicks, but the users buy, then you can expect the Smart Pricing effect to diminish.

The main way to get rid of Smart Pricing is to “train” your traffic to convert to the extent you can control it.

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