Build Content On Your Own Or Other’s Websites

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There are two basic ways you can spend your time promoting your website. You can either produce content for your own website, or you can attempt to garner incoming links by building content that is hosted on other’s websites. You can do both, of course, but there are only so many hours in the day. Which one of these methods is best?

Building content on your own website offers security

The one big advantage to creating content on your own website is that the content tends to stay there in an unmodified format. This is not true when you leave “content” on other websites. You have no control over the eventual outcome of what happens to your pages. This is the trade-off you have to consider.

Building content on other’s websites includes:

1) Commenting in blogs or forums
2) Posting “articles” for re-print
3) Any form of content creation on a remote domain you don’t control

All of these types of comment building are potentially temporary. At any time, the site owner can change policies or do a site re-design that dumps the importance of your pages/links. This happens every day, so you can’t ignore it.

I’ve chosen to do almost all of my content production on my own websites. I used to do it differently, but after realizing very little benefit, I’ve decided to go for the control.

Do you produce content for your own or other’s websites, or both?

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