Google Adsense: Less Clicks, Same CPM

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Google made some changes to their Adsense program concerning how clicks are counted. In the past, anytime anyone clicked in the background area of an ad, they would be automatically transported to the advertiser’s websites and the advertiser would be charged. This is no longer the case. I think the move is a good one, because it helps increase the credibility of the program with advertisers, which is needed to ensure long term success.

The change appears to be universally in effect now. I have noticed no real lowering of earnings, although the total number of clicks is definitely down. I guess that is exactly the type of result that would emanate from such changes.

This way the advertiser gets more bang for their buck and publishers get more per click. Since conversions will go up as a percentage, the overall feeling of “quality” should improve for publishers, advertisers, and surfers.

Is anyone else noticing a change?

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