In Google These Days - Everything Is A No-No

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Google has become very negative against SEO it seems. When I say negative, I mean they are pretty much saying “no” to just about every tactic ever invented by the SEO community. You name it, and Google frowns upon it. Why? Because their link-based algo has finally and officially bitten the dust once and for all. Rather than retire it, they would prefer to soldier on, jerry-rigging the broken machine rather than facing facts and retooling their engine.

What used to work is now Verboten

Seemingly innocent techniques that used to be considered common knowledge are now risky and potentially deadly. A simple “link exchange”, involving “I’ll scratch your back if your scratch mine” is now the equivalent of a crime in Google. Certainly webmasters had a lot to do with this, abusing link exchanges worse than a red-haired stepchild, but still, it was a cornerstone internet marketing move that is now big trouble.

Selling advertising is now forbidden as well. If you sell a text link (a common href statement in HTML) to other websites, you are no expected to add the “nofollow” tag, which was invented to say “I didn’t add this link to my website, it was put here by an untrusted third party”. What was meant to combat spam, is not meant to combat commerce.

Confused webmasters don’t know what to do next

The only thing to do is keep on experimenting to find out what really works and to keep your focus on new content creation and “themed” links. The basic principles of sound SEO will continue to prevail, despite rhetoric from Google.

Can you believe how Google has outlawed almost every thing?

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