Important SEO Information

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I haven’t been seeing too many posts lately with much SEO information in them, so I thought I would add my own. Now this is not a ground-breaking post by any stretch of the imagination, but should be helpful to someone who is trying to learn as much about the subject as possible. SEO is a way to help search engines find the most relevant pages. If those pages happen to belong to you, all the better.

Search engines are looking for the most relevant pages they can find

When someone enters their query, the search engines want to retrieve the most relevant page to that search term. The search engine that can do this more consistently than its’ competitors (Google) wins, in terms of popularity with users and the interest of webmasters. So if you were to try and understand the one key concept to successful SEO for most websites, is to try and make your page the most relevant response for the desired key words.

It’s not your job to fool search engines or surfers

Some people think that the job of the SEO is to “trick” search engines into ranking certain pages higher than they deserve. I don’t share that philosophy. IMHO, it’s easier and better to make your page really relevant for the search term. That means the search engine is right in granting you the exalted number on status. It also means the surfer is well satisfied with the search result. This makes the surfer happy, the search engine happy, and you happiest of all.

You can forget about tricks in the long run. Despite what most people claim, many people make fantastic livings from search engines without using much skullduggery or chicanery on their parts. You just need relevance. And to me, relevance should be built across the board from the time the website goes online. If you are consistent in the types of links your procure, the relevancy of internal linking, and outgoing links, the search engines can’t help but notice your efforts and rank you accordingly.

Remember, when it comes time to optimize your next page for ranking: just keep it on-topic and leave no doubt about what the page is about to anyone. If you can garner a few on-topic links and you have sufficient on-page factors that point to your web page being relevant, you should have no problem ranking for your desired phrases.

What other ways can you think of for ensuring a page is relevant for a search term?

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