Whining About Google

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One webmaster past-time that never gets old for most people is the ancient sport of “whining about Google”. Some people are so good at this, I’m pretty sure they spend most of their time practicing it. There is one forum I visit ever now and again where the Google whining is now so prevalent, that the place hardly merits a visit. There’s one major problem with this habit of blaming Google for your troubles: it cuts into the valuable time you could spend on doing something much more productive.

Google has bigger fish to fry than you

I know the truth hurts, but you have to accept that Google’s agenda is not predicated upon what a few webmasters are concerned with. Hell, it’s not even predicated on what a few hundred thousand webmasters are interested in. You can pretty much rest assured that the needs of your website and yourself do not come into Google’s grand vision of a G-branded Universe. So you can stop taking every move they make so personal.

When Google created their Adsense program, it gave birth to one of the easiest programs you could ever find to monetize your websites and many webmasters jumped on board. Of course a multitude of these people were hardly what you’d call “professional webmasters.” As the going got tough and the tough got going, many of the original webmasters who earned money were caught flat-footed by the fact that they had to actually work at increasing earnings, and there was no such thing as a “set it and forget it” website. Website require constant work so that they may evolve, which is the point of being human, and is the point of being a webmaster. Your website needs to get better, no matter what direction Google steers the Internet in.

I’m not saying people don’t have legitimate complaints about Google

They do. The speed at which Google has become the most powerful entity on the Internet would have to concern anyone. But to take these issues overly to heart and to spend a lot of time and emotion concerning yourself with what the “Big G” is up to, will not yield the types of results you want in the end. The only thing that can make you more money is you. You have to keep on tweaking, keep on adding, and keep on evolving or your ride about the gravy train is surely headed for a crash.

So the next time you feel like spending some real time complaining about Google, go work on your website instead. Then let me know if you had better results than you were expecting.

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