Experience With Google Referrals 2.0

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So far I am not rich from running Google Referrals 2.0. Of course I didn’t devote any top grade real estate to the program, so I can’t complain too much. I did finally get one conversion after running the ads for about a week, but it wasn’t a big earner. I have noticed a very low CTR overall, and I’ve heard others saying pretty much the same thing. So I’ll keep experimenting until I can come up with something that works, or I’ll just have to ditch the whole effort.

Earning with Referrals may take some tweaking

Since you’re dealing with Cost Per Action ads, you need to work these a bit harder. You’ll need to try and match your traffic with an offer, or you’ll end up seeing low CTR and low conversions. Basically CPA ads are the whole “affiliate” ads of yesteryear. Google Referrals is basically Google’s take on “Commission Junction”. If the end user doesn’t pay, the advertiser doesn’t pay you. Of course the greatest risk with a deal like this is for the publisher, since the advertiser only pays when an “action” occurs.

In the end, it’s good that Google offers all types of ads. In order to be competitive, they are needed. If they didn’t constantly innovate, then things would get stale very fast. Since they introduce programs so often, it’s worth taking a look at all of them and seeing how they run on your traffic. That’s the only way to find out if there’s a match.

I’ll keep tweaking these referral ads because they do have some high-paying offers in there. If I can find the right mix, I’ll keep on running them.

Have you experimented with Google Referrals 2.0 at all?

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