Yahoo To Provide Advertising At Social Networking Site - Bebo

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With the battle raging on in the internet advertising arena, Yahoo! has won out to be the main advertising source for Bebo, a popular social networking website for folks in England.

Officials are expected to announce the agreement in London today and is part of a plan to boost their advertising revenue.

Social networking websites like Bebo, Myspace and Youtube have thrown a wrench into the portals by attracting more direct advertisers to their own website and skipping the main portals.

“This exclusive partnership is the next step of our ongoing strategy to build the largest and most effective online advertising network,” said Toby Coppel, managing director of Yahoo Europe.

As part of its expansion efforts, Yahoo has bought online ad exchange Right Media Inc. for nearly $700 million and plans to take over direct marketing network BlueLithium for $300 million.

This will be Yahoo’s first partnership with a social networking site and terms of the revenue share weren’t disclosed. Yahoo will start displaying ads to Bebo visitors in the fourth quarter.

AP

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