American Airlines Goes After Google

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It seems like Google is bumping heads with more and more companies these days, and the latest company to get up in arms - and seek damages - is American Airlines.

American Airlines is seeking to stop Google from selling search terms that use their trademarked name, either in the form of “AA.com” (their web address) or “American Airlines” to other companies in their advertising program.

No financial information was provided on the amount that American Airlines is seeking, but Google remained (in typical fashion) confident about their practice of selling online ads. Google responded with the following statement:

“We are confident that our trademark policy strikes a proper balance between trademark owners’ interests and consumer choice, and that our position has been validated by decisions in previous trademark cases.”

What are your thoughts on this practice? Do you think that American Airlines will be able to recover damages against Google for selling advertising that bears their trademark name or are they SOL?

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