Google To Run Ads On YouTube Videos

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Well, it was just a matter of time. Someone has to pay for all that bandwidth that is consumed daily as millions of people watch YouTube videos. Well, now Google claims they have a new video format that will help monetize YouTube and that advertisers and users will love.

The company said late Tuesday that after months of testing various video advertising models, it was ready to introduce a new type of video ad, which it said was unobtrusive and kept users in control of what they saw.

The ads, which appear 15 seconds after a user begins watching a video clip, take the form of an overlay on the bottom fifth of the screen, not unlike the tickers that display headlines during television news programs.

A user can ignore the overlay, which will disappear after about 10 seconds, or close it. But if the user clicks on it, the video they were watching will stop and a video ad will begin playing. Once the ad is over, or if a user clicks on a box to close it, the original video will resume playing from the point where it was stopped.

Google plans on using flat pricing for the ads. They are looking to charge a remarkable $20 CPM for the ads. The ads should go live today on the website.

I’m sure we’ll hear lots of reaction to this change. Do you think these ads can be successful?

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