Content Websites Need To Keep Expanding

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If your run a well-ranked content-based website and plan on continuing to grow your revenue, chances are you’ll also need to keep adding content. The internet’s demand for new content is insatiable, but searches tend to be fickle, always looking for new and interesting things to read about. If you keep on updating, you stand a better chance of always adding readers to your blog.

Now for the last few months, I’ve actually heard some “SEO experts” recommending writing less pages because they might end up in Google’s “Supplemental Results” index, which would theoretically poison your website as if it drank some Drano. To me, this type of analysis is way off-base. It involves allowing Google to dictate whether you update your website or not, and I just don’t have time for that nonsense when I’m running a business on-line.

Even if pages do end up being “Supplemental”, they still display for low-volume search results anyway. Since that makes up most of the bulk of search for a “long-tail” specialist, the issue is non-starter. Plus, you can always gain fresh readers based on covering news, no matter how the pages end up doing in Google. To build websites strictly around a set of keywords is almost assuredly the one sign of an un-natural website. If you write fresh content based on current events, you just might avoid troubles later. Plus, your readers want to visit a comprehensive website, that thoroughly covers a subject.

Do you add content all the time or just once in a while?

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