Modern Link-Building Guide
July 24, 2007 – 1:46 pmIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
The link-building ideas I see around the internet are not only outdated, they are desperately out-dated. The concept that the internet is one big free for all where you can go around adding your (usually commercial) website to any old website that’s higher up the food chain than yours is ludicrous. Everyone knows the values of links these days, and most aren’t just giving away the store in order to have your “me too” comment or post.
Let’s examine some seriously ancient ideas that need retirement when it comes to building links:
1) Forums and blogs are there for your link-building efforts. I’m sure this will surprise some people, but other people don’t build websites for you to benefit. If they’ve taken the time to build a popular blog or forum, they already have lots of traffic and don’t need link-droppers. It’s as simple as that. Forums and blogs that do encourage link-dropping are almost always low-volume affairs.
2) Reciprocal link trading is the way to go. Google killed reciprocal links in 2006. Give it a rest. The quid pro quo of “I’ll link to you in return for a link” is history.
3) One-way links are the way to go. Yes, but that means natural one-way links. Not a recip where you drop the link! People have go to be kidding with some of these tactics.
4) Social networking is the place to go to “drop links.” Every big site out there has no-followed links in order to stop the flood of abuse from link spammers.
The modern internet requires you actually getting links one of two ways. 1) You buy them. Hard-earned cash still works to get links from the right types of websites. 2) You earn them by having outstanding content on your website that people link to and recommend to others.
The way you spend your time on link-building is yours. If you choose to be a nuisance, don’t expect great results.
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3 Responses to “Modern Link-Building Guide”
Well, I dont know whether to leave a comment or not. Nice Authoritative post here on modern link building. I think it is fair to say that while spending some money in the right way is probably the most efficient. And organic/natural, of course, is by far the best. But in order to move up in the SERPs a little bit of effort in those you mentioned above couldn’t hurt. Just a little jump start if you have the time. but again that gets back to efficiency..
By Vaas on Jul 25, 2007
“Well, I dont know whether to leave a comment or not.”
Haha, by all means don’t be shy. Thanks for the comment and I totally agree with you.
By Darren McLaughlin on Jul 26, 2007
Well, it seems that the rich keep getting richer and the poor keep getting poorer! What I mean is that a good PR of 5 or 6 ranking site nowadays wants to charge an average of $50 or more for them to add your link without being reciprical. Plus this is not a permanent link, but only for 6 months or 1 year, then they charge you again! $50 a shot for 100 links is $5000! Do startup business site have to take out a SBA loan for some visability on the web? How do you make money to pay for such a luxury if you don’t get visability first? Outstanding content dosen’t matter if you are almost invisible and most don’t know that you even exist!
By Steven E Coffman on Aug 6, 2007