Archive for July, 2007

Managing A Portfolio Of Websites

Monday, July 30th, 2007

If you've made your living from online for a number of years, chances are you've acquired a portfolio of websites. The tendency to start or purchase multiple websites makes a lot of sense, but there are some issues worth mentioning. Let's take a look at the advantages and ...

SEO - One-time Job Versus Continous Work

Thursday, July 26th, 2007

I'm becoming convinced that SEO is more of a one-time job these days. You still hear tons of people saying that "building links" is an on-going job that never ends. And I guess for certain types of websites (namely static websites that are keyword-oriented) it might be. ...

Beware Link Sales Scams

Wednesday, July 25th, 2007

I've been perusing some webmaster forums that have links for sale, and I'm noticing quite a few scams. The main scam appears to be the purchasing of expired domains and then selling links from the website based on Toolbar PR. The trouble with this is obvious. Google keeps the ...

Modern Link-Building Guide

Tuesday, July 24th, 2007

The link-building ideas I see around the internet are not only outdated, they are desperately out-dated. The concept that the internet is one big free for all where you can go around adding your (usually commercial) website to any old website that's higher up the food chain than yours ...

SEO Heading In-House For Corporations?

Sunday, July 22nd, 2007

A friend of mine announced he was getting a new job at a pretty sizable and well-known corporation. No surprise there. But when he told me the job description was "SEO" I was a bit taken aback, I had to admit. I knew that SEO was going ...

Forum Spammers Never Learn

Friday, July 20th, 2007

Man, this week has seen a huge increase in forum spammers. This has to be one of the lowest form of "advertising" methods you can possibly engage in. But, year after year, it never quite goes away. That leads me to the question: does it actually work? Real ...

Internet Marketing: Any Port In A Storm

Thursday, July 19th, 2007

Have you ever heard that phrase? Any port in a storm. Well that's the case when it comes to internet marketing. If you make your living from websites, a seemingly sunny day can turn hella-cloudy in the time it took me to write this sentence. And ...

Blogging For Traffic Generation

Wednesday, July 18th, 2007

Blogging is an excellent source of traffic generation. Granted, it's a good deal of work, but I consider it to be essential these days. Companies have been adding blogs for years now, as they hope to capitalize on the potential two-way nature of communications. But where a ...

Google Introduces Small Business Search Options

Tuesday, July 17th, 2007

Site search has been something that small business owners have needed for years, and not too many decent options are available. Well, it looks like Google has come up with several packages that might be of interest, depending on how many pages the website has. For $100 yearly, the site ...

Internet Marketing Versus Face To Face Communications

Monday, July 16th, 2007

When you think about the job of internet marketing, your forced to come up with a few conclusions that show how different the task is than other traditional marketing ones. The primary thing you have to be struck by is that the internet is a bit antiseptic when it ...