The Title: Your Primary White Hat SEO Weapon
June 8, 2007 – 7:36 amIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
If you practice the “White Arts” of SEO, then you’ve chosen a path that involves perceived long term stability versus using the full technological array of weaponry available to practicioners of the “Dark Arts” of SEO. In reality, neither method is a guarantee of anything. Instead, they represent different approaches to the same problem. White Hatters won’t do the things that the Black Hatters do, so they have to do the things they do just right.
Titles matter to both humans and spiders
Your title and the Meta Description tag are of utmost importance for any long-tail SEO achievements. You can’t neglect your other on-page elements or your backlinks, but it’s super important that you make titles and meta description tags that do the following:
1) Contain the main concepts of your keyword phrases
2) Contain variations to your desired terms
3) Are well written enough to be appealing to human visitors
4) Exactly describe the content available on your page
These rules are simple, but they’re important. Long tail SEO can be extremely easy if you pay attention to the obvious. The main thing you have to do is mention your keywords, and do it in a way that’s enticing for humans to click. If they don’t click, your title tag is useless. You can also increase the sheer number of people entering your website from search engines by making the meta descriptions entertaining. People will jump to the 3rd position in results if the listing is better than the first two sites.
What other best practices can you think of for meta descriptions and titles?
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