Archive for June, 2007

SEO Aphorism: Attack By Stratagem

Monday, June 25th, 2007

SEO is war, whether we want to believe it or not. A victory in rankings can only occur when an opponent is defeated. And like all war planning, the key to victory is contained in strategy. If we plan on launching an SEO attack on other internet ...

The Downside To Web Statistics

Monday, June 18th, 2007

Web stats are your best friend, but looking at them too much without gleaning any important info can be a source of trouble. Behind the statistics is the behavior of people, and you can't always put this behavior into a neat category. Humans aren't perfectly neat and tidy, ...

The Number One Internet Marketing Rule

Friday, June 15th, 2007

Are you ready for this secret? It will change your life forever and it's as simple as a country bumpkin. Think positive. Internet marketing is a marathon and not a sprint. Your ultimate success unfolds over time, and the key to making sure that you get ...

Ebay Pulls All US Ads From Google Adwords

Thursday, June 14th, 2007

More changes for Google Adwords. The famous "Looking for "deadly illnesses?" Find the "deadly illnesses at Ebay" ads are coming to an end. Ebay is mad at Google and isn't going to pay for any more Adwords. It will be interesting to see how this move affects ...

Maintaining Traffic To A Website After The Initial Burst

Thursday, June 14th, 2007

It's easy to get traffic to a new website, IMHO, for the simple reason that when you first launch, you bring a ton of enthusiasm to the game. Once that emotion wears off, though, you end up with the reality that you're in a battle that could take years. ...

Selling Clicks Versus Pre-Qualifying Traffic

Wednesday, June 13th, 2007

If you became involved with internet marketing in the last few years, you might have gotten the idea that it's your job to sell clicks to other companies. To a degree this is true. But it doesn't really get into the nitty gritty of the job. You ...

Advantages Of On-Page Optimization

Tuesday, June 12th, 2007

Everybody loves talking about how off-page factors help you with search engine rankings, but people rarely mention the advantages to doing on-page SEO. There are a lot of advantages to using this method, IMHO. 1) You can completely control the on-page elements. With "off-page factors" you don't have complete ...

7 Steps Toward Fast Spidering

Monday, June 11th, 2007

Getting spidered is the first step towards earning high rankings in the search engines. Therefore, you need to ensure that you have a strategy that will always get your new pages indexed fast. Anyone who relies on a long-tail strategy, such as a blogger, will appreciate that being ...

Codifying SEO Knowledge

Sunday, June 10th, 2007

SEO knowledge is something that can be measured, but often isn't. Or when it is measured, it's done imprecisely, or with a lot of biases built in. So far I haven't seen too many attempts to classify SEO knowledge, until this post: Ranking SEO Knowledge by Michael Martinez. ...

The Title: Your Primary White Hat SEO Weapon

Friday, June 8th, 2007

If you practice the "White Arts" of SEO, then you've chosen a path that involves perceived long term stability versus using the full technological array of weaponry available to practicioners of the "Dark Arts" of SEO. In reality, neither method is a guarantee of anything. Instead, they represent ...