Types Of Content People Tend To Link To
May 7, 2007 – 3:53 pmIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Common wisdom tells you to get inbound links, and without a doubt, that’s some great advice for anyone who wants to increase their link popularity, and ultimately their rankings. But what content generates a lot of incoming links? That will depend on your approach.
If you approach your website as a “new-driven” resource, you’ll get links because of your timeliness. If you expect to get inbound links, you’ll need to be very comprehensive in your coverage of a subject. Updating often and getting “orginal” or “exclusive” news stories is the single best way for you to gather your share of links. If you mostly comment on other’s work, and aren’t comprehensive, you’ll fail.
News-driven sites need the following attributes to get links:
- Timeliness - the sites that are first responders always get the most links
- Comprehensiveness - maybe this type of site doesn’t update as quickly as others, but the posts are comprehensive in their quality and scope
What other types of content gets links?
- Something unique or funny
- Any tool or resource which helps solve a problem
- The “main page” of a content domain that has a ton of depth and breath
Average content rarely, if ever, garners links. It will take a ton of promotion to get your average pieces noticed at all. In future posts, we’ll talk about what types of techniques we can all use to make our content more linkable.
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3 Responses to “Types Of Content People Tend To Link To”
Very useful and accurate guidance. Will keep reading your contents and newletters. Thanks a lot!
By single dating on May 15, 2007
One other thing I have found helps with backlinking is ’stickiness’ and reducing ‘bounce’. This is most often achieved by including theme related interactive scripts such as polls or comments at the end of articles such as the one I’m writing in now.
Soon the search engines will monitor and include the measures of ’stickiness’ to help identify valuable sites along with their other indicators such as backlinks and related content etc.
Ray Baker
By Latent Semantic Indexing on May 17, 2007
It occurs to me that it might help with linking if a simple script that was to produce a ready formed link with its descriptionl was put at the end of the page, with “link to this page!” button. I’m surprised I haven’t seen this around, come to think of it. Its obvious and at least it would give people the idea. Would also make it easier to copy and paste and send something to a forum or mail group.
By StarFields on May 21, 2007