Google Does Not Want You To Encourage People To Click On Adsense Ads

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Google says you better not encourage people to click on ads. I’m sure almost all webmasters are aware that this has been their policy for quite some time, but they’re clarifying a bit in this post. Basically, you can encourage people to try out Google Referral products, but you may never directly or indirectly encourage anyone to click on an Adsense Ad.

As many of you know, our program policies prohibit any means of encouraging users to click on Google ads or bringing excessive attention to ad units. For example, sites may not contain phrases such as “click the ads,” “support our sponsors,” “visit these recommended links,” or other similar language that could apply to the Google ads on your site. In addition, publishers are not permitted to label the Google ads with text other than “sponsored links” or “advertisements.”

In light of this policy, you may be wondering if you’re allowed to recommend your referral products to your users. As explained in Dan’s post from February, unlike with AdSense for content ads, you can endorse your referral products by calling attention to the button or text link. If you believe in the quality of the product that you’re referring, feel free to let your users know.

The policies seem reasonable to me. What’s your opinion?

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