A great source of search engine traffic is overlooked by many. The news is what drives a ton lot of search traffic. You can prove it easily by seeing how much volume there is for Britney Spears. Whenever she does something stupid, you’ll see a big spike in searches for her. Capitalizing on these spikes of traffic can be very rewarding, but you have to develop a certain mindset to succeed.
You have to be quick to get news driven search and you have to be building a comprehensive website. If you update constantly on news-related items, you’re bound to pick up on all kinds of long tail search, and some of it could be spiking rapidly.
Once you have a spike, though, be prepared for it to taper off. It’s just the nature of the game. One day the subject will be hot, and before long it will be played out. That’s how it goes for everyone, so don’t feel bad. If you keep on adding content related to hot news items, your bound to score more and more times.
The more you shoot, the more you score.
I could not agree with you more. A blog is the perfect medium to catch news driven search. Many times our blog post will end up on the first couple of google pages.
It helps having the keywords in the title of the blog post. Using poor Britney as an example, you would not be in the first few pages of the key words “Britney Spears” but you could be in the keywords “britney spears underwear” “britney spears partying” etc. and that will send you some decent traffic.
Tom,
Thanks for the comment. Absolutely. All of the phrases like “britney spears picture” etc, are really the ones that make up the volume, too.