Google Adsense Warns Against Traffic Exchange Programs

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At least you can say that Google seems to be getting more specific about what they won’t allow in their Adsense program. You can add “traffic exchange programs” to the list of forbidden activies

As many of you already know, our program policies strictly prohibit any means of artificially generating ad impressions or clicks, including third-party services such as paid-to-click, paid-to-surf, auto-surf, and click-exchange programs. These programs offer incentives for users to view web pages or click on ads, resulting in activity that is harmful to our advertisers.

We occasionally receive questions from publishers interested in using traffic exchanges to bring traffic to their site. While these services may help advertise your site, we don’t recommend using them, as they may also result in similar invalid activity. We realize that you may have questions about a specific traffic service and whether it could potentially create invalid impressions or clicks. However, please understand that we’re unable to comment on any particular third-party service.

It’s doubtful this should affect too many publishers, but you never know. So if you’re a traffic exchanger, look out for Adsense violations very carefully! It’s probably better to pull the code if you have any question at all.

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