Archive for April, 2007

Brand Hijacking Occurs Often On The Web

Monday, April 30th, 2007

The World Wide Web can be a "Wild West" of sorts, and for big corporations, they have to take measures to ensure that their brands don't get trashed online. Brandjacking is happening often, through means as diverse as phishing and domain squatting. Don't forget the insidious activity known ...

Google Patent Scores Documents Based On Inception Date

Friday, April 27th, 2007

Well now web pages have a "birth date" in Google, thanks to a new patent invention by Matt Cutts. The new patent application creates a method for determining a document's inception date, and then using that date to rank other documents.

Google Patent Places Emphasis On Permanent Links

Friday, April 27th, 2007

People at Google have been filing a lot of patents lately, including "Document Scoring Based On Link-Based Criteria, which are must reads for everyone, despite their dense language. Okay, they're not really must-reads for everyone, but for anyone who wants a glimpse into the thinking of Google engineers concerning ...

Google Does Not Want You To Encourage People To Click On Adsense Ads

Thursday, April 26th, 2007

Google says you better not encourage people to click on ads. I'm sure almost all webmasters are aware that this has been their policy for quite some time, but they're clarifying a bit in this post. Basically, you can encourage people to try out Google Referral products, but ...

Typical User Behavior For Search Engine Traffic

Thursday, April 26th, 2007

I've been studying internet traffic for awhile, and blog traffic that comes in from search engines is interesting to me. Blogs are all geared towards creating community-style users, but most people land on blog pages just don't stick around. This was sort of surprising to me at one ...

Editorial Links Are Sacred To Google

Wednesday, April 25th, 2007

The way Google treats incoming links lately has been under debate. They've made a number of rumblings lately about vague "webmaster directives" concerning the no-follow meta tag, paid links, and the sort. Google, has stated over and over the sacredness of an "editorially given" link, and I'm not ...

More Observations About Long Tail SEO

Monday, April 23rd, 2007

Long tail search has been getting plenty of attention in the last few years because it tends to be effective and inexpensive to acquire. For this reason, there are more and more devotees to the art of long tail, including almost everyone who blogs. Bloggers have known for ...

A Major Weakness Of Context Sensitive Advertising

Friday, April 20th, 2007

I've been involved with Google Adsense since 2003 and there are a few weaknesses in the program that I don't care for. In one sense, there's an overemphasis on the traffic needing to convert in order for the publisher to make good money. It's a great concept. ...

Most SEO Blogs Don’t Encourage Comments

Thursday, April 19th, 2007

I try and read new SEO blogs nearly every day, and I can honestly say, SEO blogs are about the weakest blogs in any category I monitor in terms of quality of content and communications. The SEOs seem to be very "full of themselves" and it comes across in ...

Removing Your Content From Google’s Index

Wednesday, April 18th, 2007

This is actually a subject I've talked about before, and now Google has written up a post containing information on how to remove content from the Google index. There's even information on how to "re-include pages" or "uh oh, get me back in". To reinclude content If a request is successful, ...