Targeted Traffic - The Holy Grail Of Internet Marketing

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If you’re actually trying to sell something online, be it a product or service, than you will end up loving targeted traffic more than anything. When people first start off marketing products online, they generally miss this distinction. I know I did. At first, I figured “Hey, any traffic is good. If I have 2,000 people come to my website, someone is bound to be interested.” This is clearly NOT the case, as I learned the hard way.

You want people who are genuinely interested in your product or service to be at your website. If you have 200 people on a day that generally can use your service, then clearly some will buy. This is not true of 2,000 “visitors” who arrive there via untargeted means. Bigger is not all better, and you don’t need a crowd to make money online.

I’ve found out that the best way to get targeted traffic to a website is to keep focused yourself. The tighter the integration of content with your overall theme the better, but more important than that is keeping the proper spirit up concerning your subject. If you have products, obviously anything related to your industry could probably serve to increase the interest and number of visitors who stop by. You could probably report on news alone and get much more targeted traffic.

Whatever strategy you’re employing, you can always try and focus your efforts a bit more. The difference in long tail search can be revealing. Study what happens when people type 4 and 5 word phrases into the search engines to find your website. Lot’s of times the searches with the most number of qualifiers tend to convert well because the specific qualifiers mean the customer is far along in the decision making process.

Making your traffic more specific tends to involve researching your log files quite a bit, or employing analytics. If you get to know your visitors, you can extend the concept of marketing to them quite a bit. Targeted traffic is the only kind I care about anymore, so in future posts I’ll cover a few methods of attracting it that have proven effective.

When it comes to traffic, do you think less is more?

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