Are Search Engines Competing For Your Site’s Traffic?

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A lot of people think they have great search engine traffic, but it pales in comparison to what the big boys can do. If your traffic is high enough, like it is in the case of Comcast, you can expect Microsoft, Yahoo, AOL, and even Google to fall all over themselves trying to get your business.

Comcast, the largest U.S. cable operator, invited bids late last year for a two-year contract for search services starting in 2008, and has received submissions from Microsoft and Google so far, the source said.

The site is among Google’s biggest individual sources of search queries, from which it generates search advertising revenue. Google is expected to pay Comcast around $70 million this year under its existing contract, though that could top $100 million, the source said.

$70 million to $100 million is certainly nothing to sneeze at. When the numbers get big enough, your share of the revenue might just be raised accordingly. It makes sense. Why would a company lose such a huge source of search queries and ad revenue without making a competitive offer.

Compare and contrast this behavior with how a “small publisher” is treated and you’ll realize that , as everywhere in life, size really does matter.

Source: Reuters

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