Archive for March, 2007

Targeted Traffic - The Holy Grail Of Internet Marketing

Tuesday, March 27th, 2007

If you're actually trying to sell something online, be it a product or service, than you will end up loving targeted traffic more than anything. When people first start off marketing products online, they generally miss this distinction. I know I did. At first, I figured "Hey, ...

Analysing The Quality of Google SERPs

Friday, March 23rd, 2007

Everyday you'll hear tons of definitive statements made concerning the "quality" of the current SERPs. The statements are made so often that you get the impression that people are talking about todays soup: "It seems extra salty today", etc. Mostly, people feel that the current brew of SERPs ...

Google Launches New PPA Ads

Wednesday, March 21st, 2007

This was has been expected for awhile, and now Google has went ahead an launched their new beta version of Pay Per Action Ads. The benefits to the advertiser are obvious: they only pay if a user performs a certain pre-defined action. This is an attractive way to ...

Adsense Is A High Traffic Game These Days

Wednesday, March 21st, 2007

A few years back, it was very easy to make good money with "niche websites" that didn't have to deliver a ton of traffic to earn good money. In several niches that I've been involved in for the last few years, I've seen the EPC trend down, so that ...

Are Search Engines Competing For Your Site’s Traffic?

Monday, March 19th, 2007

A lot of people think they have great search engine traffic, but it pales in comparison to what the big boys can do. If your traffic is high enough, like it is in the case of Comcast, you can expect Microsoft, Yahoo, AOL, and even Google to fall all ...

You Must Now Exclude Search Engine Results Pages From Google’s Index

Wednesday, March 14th, 2007

If you run a "related search" type of setup on any of your websites, you're probably going to need to exclude the results pages from Google's results. This is a pretty common trick, so there's no doubt in my mind there's probably tons of websites out there that employ ...

Google Adsense Pays Late In Month

Wednesday, March 14th, 2007

I've been noticing a trend that shows Google Adsense payments (ETFs) coming later than ever before. There's nothing quite like being paid on the 28th day of February to know a company "really cares about you". I know I haven't been sure of what their rationale is ...

Website Development Versus Algo Chasing

Tuesday, March 13th, 2007

There are two basic approaches anyone can take when it comes to running websites. You can concentrate on long-term success, or you can attempt to gain as much free search traffic as you can muster. There are advantages and disadvantages to either approach.

Websites Returning From The Dead In Google

Monday, March 12th, 2007

I've had a few websites that have re-animated in the last few weeks in Google. It's one of the most amazing things you'll ever see. When you watch a website that "is dead in Google" come alive again, you'll truly understand why Google traffic is so important. ...

Daily Content Updates Trump PageRank

Thursday, March 8th, 2007

For many years PageRank was touted as the single best way to make a website get indexed, and there's no doubt it's still important, but luckily there's hope for the millions of new websites that go online every year and don't have any visible PageRank to begin with. The ...