Archive for February, 2007

Repeat Visitors: The Bread And Butter Of Any Web Business

Monday, February 12th, 2007

I consider any domain that makes a profit to be a "web business" for the sake of my argument. I would call any website where people have the intention of earning revenue a web business, and the main way the proprietor of such a web business would increase profits ...

Content Versus Usability: Which Wins?

Friday, February 9th, 2007

If people are seriously considering building an online business, there are a great number of questions they need to ask themselves. The first query that springs to mind is what is the purpose of your website? Because determining the ultimate purpose of your website has everything to do ...

10 SEO Principles To Live By

Thursday, February 8th, 2007

Yesterday, I spoke about how far SEO can take a website. I concluded that SEO is a vital and needed process, but can't take the place of other forms of marketing. SEO is something that should be "built-in" to every website, but it's not something you "do" to ...

How Far Can SEO Take You?

Wednesday, February 7th, 2007

People always get excited about the idea of SEO, and many enter the field headfirst. But after you've "SEO'd" any websites, you start to realize that SEO is merely part of a broad strategy, and rarely something that you do in a vacuum. I've even begun to notice ...

The Trouble With TrustRank

Tuesday, February 6th, 2007

As TrustRank grows in popularity, some glaring issues come to light. What could go wrong with TrustRank The most obvious error concerning TrustRank is what happens when you trust a domain too much and then the domain abuses that trust? The idea of giving some sort of blanket protection ...

Google Allows Greater Glimpse Into Link Activity

Tuesday, February 6th, 2007

For quite some time webmasters have been complaining about the lack of production using the google link operand. The command only shows a random assortment of backlinks, which isn't that useful. Now Google has responded to these objections by releasing a much more detailed link tool. The Tool is ...

In The Kingdom Of The Blind The One-Eyed Man Is King

Monday, February 5th, 2007

There's a lot of free advice online concerning internet marketing and SEO. Actually, there's a ton of free advice online concerning virtually every subject. But if there's one thing you have to keep in mind when disseminating this information, is the statement I made in the title. ...

2007 Google Dropped Website Checklist

Friday, February 2nd, 2007

In the past, Google used to be pretty predictable. In fact, you could almost guarantee rankings based on how Google continously ranked leading websites. Now, the job is nowhere near as easy. Pages come and go and in Google. A lot. If you own more ...

4 Tips About Keyword Prediction Tools

Thursday, February 1st, 2007

Since I mentioned keyword tools yesterday, a few questions were raised which deserve a detailed response. Let's cover some of the basics about Keyword Tools? 4 Tips about Keyword Prediction Tools 1) Keyword suggestion tools are okay, but they aren't the final word on anything. Always use common sense before ...