Google The Only Major Search Engine

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

It pains me to say this, but Google really appears to be the only major search engine going. I mean Yahoo and MSN can pretend to still be in the race, but logfiles don’t lie and they show Google never loses traction in search. Let Google tell you about it in their own words:

As the world’s largest search engine, Google provides search services to some of the Web’s most popular sites, including Amazon, AOL, AT&T Worldnet, EarthLink and the New York Times. Every day we serve millions of users who know our no-paid-inclusions policy means they’re getting totally unbiased results. And the better user experience that Google search offers means your visitors will spend more time on your site and return more often. AOL, for example, says Google search has increased search traffic by 33% and boosted customer satisfaction with search results.1

The amount of traffic they get from partners is so vast that Google has a near endless number of visitors. They have enough visitors to overwhelm any server in any niche, and for this reason webmasters can never afford to ignore their search engine, no matter what happens.

Can anyone beat Google? Probably. But it doesn’t look this will happen anytime soon. Until that time, all we can do is deal with the whims and caprices of the world’s largest search engine.

If you enjoyed this post, subscribe to the Sootle RSS feed!.