What Happens If You’re Completely Wiped Out By Google?

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This is a question, that unfortunately, more and more people ask themselves each day in these tumultous Google times. Let’s take a look at this issue in a balanced way.

This chart should explain your position in relation to Google’s.

Google has what webmasters want. To whit, Google has traffic, and they have a TON of it. You can spend much of your day looking for alternative Google sources (as I do), and you’ll find a trickle of traffic, but it’s nothing like the Mighty Niagra Falls of Traffic that Google represents when they’re favoring your website. You can try and ignore Google, but you’d only be lying to yourself.

What to do when Google turns ugly, bitch-slaps you, and puts you out in the street without any of your clothes on.

If you’re like most people, you might mistake Google’s infatuation with your website for real, deep, and undying love. It doesn’t work that way. Google is very fickle, and will dump your website for the first scraper that looks at them with keyword-rich eyelids fluttering. Google doesn’t care which pages are in their index, so they might list yours, and they might not. And the longer you stay in the game, the more likely you are to get dumped unceremoniously at some point, at least for some amount of time.

All you can do is pick up the pieces…and move on.

Much like any catastrophic event, a sudden divorce from Google traffic takes some getting used to. At first you’ll love the free time you have because without any visitors, it will seem like there’s almost nothing to do at your website. If your website is primarily content, and most of the readers come from Google, you can always add more content, figuring that someone will eventually come and read it.

At this point you’re best off ignoring your current fate, and doing what you do best. If you take a temporary beating in Google, don’t despair and assume it means the end of you. It just means you have some weaknesses in your business model, and you have to keep on working hard to overcome them. In the end, if you continue to build a quality website, and you have repeat visitors who return often, chances are you’ll be around long enough to reap the rewards of your efforts.

What strategies can your recommend for someone who took a Google Ass-Whupping (GAW)?

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