Google, YouTube, And New Adsense Video Monetization Options

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When Google plunked down serious cash for YouTube, you knew they’d have to come up with a lot of innovative ways to monetize the service and you could also surmise that video would be one of them. Well, Google has integrated YouTube and now appears to be expanding the Adsense program into offering many more video units from major vendors. Also, YouTube will be much more prominently featured in organic SERPs.

Google search results already include links to content that’s hosted on YouTube. Starting today, YouTube video results will appear in the Google Video search index: when you click on YouTube thumbnails, you will be taken to YouTube.com to experience the videos. Over time, Google Video will become even more comprehensive as it evolves into a service where you can search for the world’s online video content, irrespective of where it may be hosted.

So, you can expect a much higher profile for YouTube in the SERPs, and you can expect to see many innovative video advertising units coming in the next several months as the integration reaches full steam.

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