Google Introduces Enhanced Ad Placement For Adsense

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Google has been innovating early and often in 2007, and today is no exception as they announce enhanced Ad Placement for their Adsense publishing program. Google explains the new enhanced ads:

Think of ad placements as ‘enhanced’ custom channels. To create an ad placement, you create and implement a custom channel just as you normally would. The only change is the additional step of providing attributes and an accurate description for your ad placement. On the ‘Channels’ page in your account, click the appropriate ‘edit settings’ link on the right. As you can see below, there will be a box labeled ‘Targeting’ on the next page which, once checked, will show this channel to advertisers as an ad placement. From there, you’ll just need to provide some details on where the ad unit appears on your site:

These ad placements will give you a chance to “pitch” your website to potential advertisers, so you need to take care with your description. This is quite unlike anything Google has done to this point. What kind of impact this will have on earnings, I can’t say. But it’s one more way to scrape a few coins from your website.

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